Direct-to-Consumer Food Delivery
A custom ordering platform bypassing aggregators to offer lower prices.
Key Outcome
25% increase in direct orders vs. aggregators
The Context
Harroze was losing 30% of their revenue to commission fees on platforms like Swiggy and Zomato. This forced them to inflate menu prices, hurting customer loyalty. They needed a direct channel to offer fair prices.
Core Challenges
Response Time: Kitchen staff often missed standard push notifications in a noisy environment.
Logistics: Managing an in-house delivery fleet without complex software.
Trust: Convincing users to download a separate app instead of using a super-app.
Our Approach
We built a custom ordering ecosystem. Customers get lower prices (passed-on savings), and the restaurant keeps the margin. We implemented a 'Dialing Notification' system for the kitchen app that rings persistently like a phone call until an order is acknowledged.
What We Built
Zero-Commission Pricing
Menu prices are 20% lower than on aggregators, directly incentivizing customers to order via the app.
Persistent 'Call' Alerts
Orders don't just 'ping'. The kitchen tablet rings loudly and continuously until staff accept the order, ensuring 100% fulfillment rate.
Live Delivery Tracking
Real-time rider tracking built on AppWrite Realtime, giving customers transparency without the platform fees.
Outcomes
30%
Commission Saved
+25%
Order Volume
0%
Missed Orders
"Our customers love the lower prices, and my kitchen never misses an order thanks to the loud alert system."